Why is branding important?

So what is branding? And why is it so important for your business? Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about

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The marketing of private medical services

‘PPM’ – Private Practice Manager – a great foundation for the marketing of private medical services The value of marketing has been proven over and over again, in both the business to business and business

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Creating Quality Standards to enhance your Marketing Power.

Excellent service does not simply come from a friendly transaction or helpful technology—it is the result of truly understanding your customer’s expectations and putting the right guidelines and quality standards in place to exceed them.

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Does brand really matter in a practice?

Many practice owners recognise the importance of brand but often don’t know what it means for their practice. Branding is just as important for practices as it is for global operators. But often when thinking

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Self-employed – Going it alone?

If you are considering setting up on your own or are in a medical or dental private practice, there are a number of factors you need to consider than may not be obvious from the

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It’s all about YOU …

    It’s all about YOU … Unless you’re naturally confident and outgoing – and most people tend not to be – suddenly having to talk about yourself and promote your expertise can push you

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The Customer Journey

Recently we talked about just how powerful packaging is when marketing a product, and where it falls into that all-important customer journey. We want to look more at the journey itself, and how marketing has

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If you’re considering starting your own practice then you’ll find all the support you need, from managing finance to marketing, to help set up and grow your new business.